I was thinking about it this morning and I realized the raw commercial potential that Motorola has with the Moto X. Just think about that for a minute, because that is what the customizable nature of the Moto X can offer.
Imagine big name fashion designers like Vera Wang, Gwen Stefani, Kenneth Cole, etc... Along with popular artists having their own custom designs for the Moto X. And also shameless advertisers coming in, like Harley Davidson, Eddie Bauer, Calvin Klein with their logo deigned phones.
Or what about a big company that provides company phones for their employees, they could offer the Moto X in their company colors with the company logo as wallpaper. Who knows, maybe in the future, the company can put their logo on the back.
Maybe some companies will have customized phones that they use as prize giveaways, maybe they will subsidize the phone if it has their company logo on it as advertising.
The potiential is there, if women spend hundreds on a purse just because it says Coach on it, and men buy stuff because it has Bone Collector on it (even if it's more expensive) they will buy a phone at a premium because it was designed by their favorite designer.
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